The Dental Membership Revolution: Unlocking Smiles, Savings, and Success

If you're looking to take your practice to the next level, creating a membership club could be a game-changer. Let's face it, a large portion of the population doesn't have dental insurance, and dentistry shouldn't be a luxury but a crucial part of overall health. By offering membership plans with service discounts, you can foster patient loyalty, make care more accessible, and boost your office revenue. So, grab a cup of coffee, and let's dive into the world of membership clubs.

Unlocking the Benefits of Membership Plans:

Imagine a world where more patients can afford quality dental care and feel like part of your practice family. That's exactly what membership plans can offer! By including diagnostic and preventative services with discounted rates for restorative work, you create an inclusive dental community. Consider offering different tiers like Healthy Mouth, Perio, and Child to cater to specific needs. But hold on, pricing can be tricky. To find the sweet spot, start by analyzing your offices current fee schedule. Try using a fee analysis tool like Fair Health to ensure your fees align with the market. Once that is completed try out The Pricing Formula.

The Pricing Formula:

Don't worry, we've got a simple formula to guide you! Calculate your base rate for subscriptions by adding up 2 Exams, 2 Cleanings, ⅓ FMX or PAN, and BWX. This is the rate that allows you to break even on these services. Monthly subscriptions are all the rage, so embrace the trend and offer both monthly and annual options. Consider a slight discount for yearly subscriptions to entice patients. Worried about cancellations? Include a start-up or reinstatement fee to keep things steady.

Here’s an example:

60+60+105+105+(150/3)+50=430

$36/month without sign up fee, or $99 start up fee plus 26/ month

395/year without sign up fee

Think Outside the Box:

Ready to take your membership club to the next level? Get creative and offer subscriptions for specialty services your practice provides. Could you offer whitening trays and gel refills on a subscription basis? How about athletic guards for local schools' sports teams? Does your office offer botox or filler treatments? These additional services provide recurring revenue opportunities and build brand awareness. It's time to expand your horizons and cater to unique patient needs!

Building Your Reputation in the Community:

Membership plans aren't just about your practice; they're a chance to make a positive impact in your community. Many small businesses struggle to provide dental and health benefits to their employees. Reach out to these businesses and let them know about your membership plan. Consider offering a slight discount on start up fees for locals or a bulk discount if the employer plans to sponsor the memberships. By partnering with these businesses, you widen your potential patient base, forge lasting community relationships, and provide access to care for those who may not otherwise seek dental services. It's a win-win for everyone involved!

Membership Clubs: A Path to Steady Revenue and Reduced Hassles:

Picture this: a steady revenue stream, fewer insurance claims, reduced write-offs, and fewer headaches from dealing with claim appeals and frequency limitations. That's the beauty of membership clubs! With Open Dental software or third-party vendors, managing these clubs becomes a breeze. Having a membership option in your dental practice is a fantastic way to serve your patients and community while securing a steady revenue stream. Embrace the accessibility, loyalty, and increased revenue that membership clubs bring. It's time to make a positive impact, build lasting relationships, and thrive in the dental world. Cheers to a thriving practice and a healthier community!